When looking for ways of driving people to your site SEO is hands downs one of the best long term approaches possible.
Despite popular belief, it doesn’t take as much work as you may think. I’m a big believer in the 80/20 principle, where 20% of the effort drive 80% of the results.
This is mainly because you could drive yourself insane trying to following all the advice and algorithm changes that Google throws at you. That’s why I like to focus on the fundamentals.
There are 3 major components to SEO:
- Back links
Compliance means that you’ve integrated the major components of good SEO practices.
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Avoiding duplicate content
- making sure that content does duplicate inset on multiple pages of your site
- /articles/friendly-links-are-easy over articles/2013/05/23/friendly%20links
Content means that you’ve done your research and determined the keywords you’d have a chance to rank for. Now that you have your list of keywords you should be able to come up with at least 20 topics of the top of your head to write about.
One of the most important components of good SEO is getting people to link back to You.
This indicates to google that you have a trusted site with relevant content.
It would be good to focus on getting back links from services that have a high page rank & their content corresponds in some way to the keywords you choose to focus on.
You can do this my writing guest posts on some else’s website, throw contests or exchange banners on relevant sites.
I hope this high level overview gave you a better sense of basic SEO.
This is a intro, to series of detailed posts on SEO:
Part 1 – Researching your Market ( next week )