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✨ For Growing Startups

Stop Flying Blind: Get the Strategic Product Guidance You Need to Scale

You're responsible for finding product-market fit and driving growth, but you don't have a product leader yet. Get expert guidance without the overhead.

40%+ L90 Retention
3x Growth Velocity
19 Products Launched
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Wesley Ross, Startup Product Strategy Expert and Former Phrase Director - Professional headshot

Strategic Insights from the Field

Real product strategy advice for growing startups, straight from my experience scaling products

@wesleyjross

Strategic product insights for growing startups

@wesleyjross

Product management insights for startup founders

@wesleyjross

Startup growth and scaling strategies

The Strategic Product Questions Keeping Founders Up at Night

You're responsible for finding product-market fit and driving sustainable growth. These are the challenges that determine your startup's trajectory.

🎯

Finding True Product-Market Fit

"We have users and some traction, but how do we know if we've really found PMF? What metrics actually matter, and how do we improve them systematically?"

Success signals: 40%+ L90 retention, organic growth, strong NPS
📈

Sustainable Growth Strategy

"We're growing but it feels chaotic. How do we build repeatable growth engines and improve our unit economics without burning through cash?"

Focus: LTV:CAC ratio >3:1, payback period <12 months
🛤️

Product Roadmap Prioritization

"Every feature request feels urgent, but we can't build everything. How do we prioritize what actually moves the needle for growth and retention?"

Framework: Impact vs effort, customer feedback loops, data-driven decisions
🚀

Go-to-Market Strategy

"Should we be product-led or sales-led? How do we scale our GTM motion efficiently and find the right channels for sustainable growth?"

Key decision: ACV <$10k → product-led, >$10k → sales-assisted
🔄

Retention & Churn Analysis

"Users sign up but don't stick around. How do we identify why people churn and build systematic approaches to improve retention?"

Target: <5% monthly churn, cohort retention curves that flatten
⚡

Resource Allocation & Speed

"Our team is growing but we're moving slower. How do we balance speed with quality, and ensure we're working on the right things?"

Balance: 70% feature work, 20% tech debt, 10% experiments

Strategic Product Packages for Growing Startups

Growth-focused services designed to help you find PMF, optimize your roadmap, and scale sustainably.

Tier 1: Diagnostic

Product-Market Fit Audit

2-week rapid assessment

$1,997

Perfect for validating current direction

Comprehensive analysis of your PMF signals, growth metrics, and roadmap priorities. Get clarity on what's working and what needs to change.

  • PMF measurement framework & dashboard
  • Retention & churn analysis
  • Customer interview program setup
  • Growth metrics audit & recommendations
  • 30-page strategic roadmap
  • Go-to-market strategy review
Start PMF Audit
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Tier 2: Implementation

Growth Strategy Sprint

4-week hands-on engagement

$4,997

Core value delivery for scaling teams

Hands-on implementation of growth systems, roadmap prioritization, and retention optimization. Build sustainable growth engines that compound.

  • Growth & retention optimization
  • Roadmap prioritization framework
  • Customer feedback loops
  • Go-to-market optimization
  • Growth metrics dashboard
  • Weekly strategy sessions
Launch Growth Sprint
Tier 3: Partnership

Fractional CPO Partnership

8-week strategic partnership

$7,997

Comprehensive engagement for scaling

Full strategic partnership with ongoing guidance. Build product processes, optimize your roadmap, and prepare your team for sustainable growth.

  • Weekly strategic leadership sessions
  • Team training & process development
  • Strategic roadmap & prioritization
  • Growth optimization playbook
  • Hiring roadmap for first PM
  • Ongoing strategic partnership
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Proven Results for Growing Startups

3x Average improvement in growth metrics within 60 days
40%+ L90 retention achieved by 85% of clients
19 Products successfully launched and scaled
$10M Revenue impact at previous role (Phrase)

Ready to Find PMF and Scale Sustainably?

Book a free 30-minute strategy call to discuss your specific growth challenges and see how strategic product guidance can accelerate your path to sustainable growth.

⚡ Only 3 new partnerships available per quarter
Book Free Strategy Call Start with PMF Audit