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All posts in marketing

Shareability: The Built-In Growth Lever

Shareability: The Built-In Growth Lever

Posted on October 15, 2024October 15, 2024Author Wesley RossPosted in marketing, startups, Uncategorized

In my last post on mistakes to avoid when building your SaaS, I forgot to include one key aspect you should consider when qualifying your ideas and designing your software for growth: Is it easy to share by design? Marketing Funnels vs Growth Loops A marketing funnel in SaaS refers to a linear process where…

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Actionable Advice from MicroConf Growth 2018

Actionable Advice from MicroConf Growth 2018

Posted on March 30, 2018October 21, 2019Author Wesley RossPosted in marketing

MicroConf is a conference for microprenuers & bootstrapped companies. It’s held once a year in Las Vegas as well as Europe. The conference is definitely catered towards the operators, the people in the trenches making stuff happen, attracting both great speakers as well as attendees, this is the second year that the conference has been…

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