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All posts by Wesley Ross

Customer Deep Dive – Revamping Post Acquisition

Posted on August 21, 2019November 26, 2019Author Wesley RossPosted in Shopify Apps

Like in any business, knowing what your customers think & feel when using your product is paramount to understanding what to adjust or remove so that you can serve them better. It all starts with a conversation. This is where most developers fail since it’s something you shouldn’t automate. People respond to other people, not brands. …

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Flipping Internet Properties for Fun & Profit

Posted on August 19, 2019September 21, 2020Author Wesley RossPosted in Shopify Apps

Last Sunday as I was cooking dinner after a weekend spent in a cabin near the Rocky Mountain, I got an email notification from Google Domains, “The domain has been transferred”. This concluded the past 3 months it took to source, negotiate & close a deal on my first SaaS purchase. I’ve been looking into…

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Video Saturdays: Harry Mack Freestyle

Posted on April 19, 2019November 22, 2019Author Wesley RossPosted in video saturdays

Video Saturdays: Enjoying Life & Jiu Jitsu by Fernando Maccachero

Posted on February 2, 2019November 22, 2019Author Wesley RossPosted in video saturdays

In order to see the world in the broader spectrum, we have to learn new things, acknowledge different opinions & explore.

Video Saturdays: We Stopped Dreaming

Posted on January 5, 2019November 22, 2019Author Wesley RossPosted in life

This is a step away from what I usually post for Video Saturdays, but the core message of these videos are close to my heart. If you do one thing this weekend, think about one thing that you could accomplish in your lifetime that will contribute to the betterment of future generations.

How Recurring Checklists Allowed My Company to Grow

Posted on July 7, 2018October 21, 2019Author Wesley RossPosted in productivity

Over 2 years ago I decided to start a small digital product studio in order to fund my side projects as well have an active insight into the fast-paced tech market.  Having just came off of working at a large mobile agency in NYC I had a solid foundation as to how to deliver great…

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Actionable Advice from MicroConf Growth 2018

Posted on March 30, 2018October 21, 2019Author Wesley RossPosted in marketing

MicroConf is a conference for microprenuers & bootstrapped companies. It’s held once a year in Las Vegas as well as Europe. The conference is definitely catered towards the operators, the people in the trenches making stuff happen, attracting both great speakers as well as attendees, this is the second year that the conference has been…

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Becoming Better at Staying in Touch

Posted on January 29, 2018June 19, 2021Author Wesley RossPosted in Side Projects2 Replies

As the previous year came to end I’ve decided to take my first personal retreat to decompress and digest all that has happened in 2017 both for OpsYard as well as my personal life. I’ve been fortunate enough to grow my little product studio from me plus another person working part-time, into a team of…

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Creating a Simple Landing Page – SegmentWizard

Posted on December 4, 2017September 21, 2020Author Wesley RossPosted in Shopify Apps

Before diving in on talking to potential customers you should focus on creating a place where they can find out more about what you’re doing. This can range from a PDF pitch deck, explainer video to full-blown website with fancy design. Since at the early stages you should avoid investing too much time in fancy…

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Identify a Problem worth Solving – SegmentWizard

Posted on October 9, 2017October 21, 2019Author Wesley RossPosted in Shopify Apps

Since the bulk of my consulting work is winding down for Q4. I’ve decided to dive deeper into exploring new internal projects I’d like to work on. In the past couple of months through client work, I’ve gotten more familiar with Ad Tech space. Mainly how medium to large e-commerce companies setup & optimize their…

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